White hat SEO helps to improve the performance of a website while still following the rules and regulations of the search engine.
Search engineoptimization (SEO) is the art and science of getting pages to rank better in search engines such as Google. Because search is one of the main ways people discover content online, ranking higher in search engines can lead to increased traffic to a website. But one of the main visual elements of a site is white space.
White space is simply space on a page that doesn't occupy text, images, or other visual elements. Imagine the difference between a page full of text and a page divided into small blurbs and paragraphs. Did you know that 83% of users expect pages to load in three seconds or less? If your site doesn't meet this expectation, you'll have quite a few users bouncing around your site, which will tell Google that your site isn't useful to them, causing it to rank lower. Hear from 863 WebFX customers.
SEO stands for “search engine optimization”. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines. The better the visibility of your pages in search results, the more likely you are to attract attention and attract potential and existing customers to your business. When you get to the end of this guide to SEO basics, you'll have a great understanding of what search engine optimization is, why it's valuable and important, and how to get great results in an ever-changing SEO environment.
How you brand your images can affect not only how search engines perceive your page, but also the amount of image search traffic your site generates. Specifically, your job is to make sure that a search engine sees your site as the best overall result for a person's search. A large part of SEO is based on creating content aimed at the keywords that search engine users are looking for. On the other hand, black hat SEO uses questionable techniques to trick search engines into quickly raising the ranking of your site.
The first step in search engine optimization is to really determine what you're really optimizing. Because Google and other search engines prioritize high-quality content, it's important to research what content is already available and create engaging content that provides a positive user experience and has the potential to rank higher in search engine results. The search engine optimization process involves optimizing each of these main components of search engine algorithms to rank higher in search results. On Google and other search engines, the results page often includes paid ads at the top of the page, followed by normal results or what search marketers call organic search results.
Traffic that comes through SEO is often referred to as organic search traffic to differentiate it from traffic that comes from paid search. In other industries, such as real estate or insurance, the value of search engine traffic is significantly higher. It is the way search robots estimate exactly how well a website or web page can offer the user what they are looking for. To succeed with search engine optimization today, your site needs to consistently publish AMAZING things.
As we've already discussed, keyword research is still valuable, and technical SEO issues that prevent Google and other search engines from understanding and ranking website content are still prevalent. Creating an XML sitemap can also be a good way for larger pages to help search engines discover and crawl all pages on the site. Search engines also look at the actual text you use to link to pages, called anchor text. Using descriptive text to link to a page on your site helps Google understand what that page is about (but especially in a post-Penguin world, make sure you're not too aggressive about getting your keywords into the link text).